Manage Addiction Lifeline
Manage Addiction Lifeline Program Now Covered by Optum/United Healthcare Group
(Lakewood, New Jersey) Oriah Behavioral Health, Inc. announces that its new iPad– based telemedicine protocol for treating opioid addiction, Manage Addiction Lifeline, is now covered by Optum, the behavioral health unit of United Healthcare Group. In this Manage Addiction Lifeline program, patients are connected daily, tracked daily, and participate in a twelve month comprehensive, medication– assisted treatment protocol. Initially, patients participate in an intensive three– month bio-psycho-social protocol, followed by a nine-month recovery/maintenance program that is administered 24/7 via their Lifeline iPad, supported by in-office visits for both patient and caregivers.
Patients engage in weekly video conferences with their physician and therapist, weekly fellowship video conferences, daily health tracking monitored by clinicians, and interactive journaling shared with their therapist. Weekly curriculum, study guides, quizzes and empowerment tools specifically developed to treat addiction are also delivered and interacted with on the patient’s iPad. The Manage Addiction Lifeline’s clinical team utilizes a proprietary HIPAA-compliant back-end EMR platform to analyze and assess patient input, and provide guidance and directives to the patient on a daily basis.
Oriah is committed to helping patients and the medical community achieve better outcomes with greater cost efficiencies in the treatment of opioid addiction which has reached epidemic proportions in the United States. With staggering annual statistics — over 2.5 million addicted, 32,000 deaths by overdose/year, 1,000 emergency room visits per day, and over 50% relapse rates within 90 days of treatment – there is an immediate need to develop more advanced, evidence-based treatment tools. Oriah Behavioral Health has developed this program to meet this need in the delivery of evidence-based treatment and is now at the forefront of changing the paradigm and giving all stakeholders a lifeline back to an opioid-free life.
Manage Addiction Lifeline’s content, methodologies and protocols were created by Rajiv Juneja M.D, M.S. Dr. Juneja is triple board-certified in adult psychiatry, integrative medicine and addiction medicine, and has specialized in treating opioid addiction for over 15 years. The support of Optum/United Healthcare Group in covering this essential tele-mental health benefit in combination with in-office visits allows innovative treatment to reach many more people who can benefit from this unique long-term delivery of care.
Manage Addiction Lifeline
The HIPPA-Compliant, Remote Patient Treatment Platform
The Manage Addiction Lifeline Features:
- 12-week programs of tried and tested Curriculum and Empowerment Tools specifically designed and developed to treat addiction.
- An interactive “Life Map” Journal, for daily patient entries.
- Health Trackers for patients to enter daily with customized progress charts.
- Study Guides and Quizzes for each weekly Unit to assure programmed learning.
- A Multimedia Library with over 100 articles and videos to educate and inspire.
- On-demand scheduling of weekly remote Doctor/Patient Video Conferences and In-Office Visits, with alerts and reminders.
- On-demand scheduling of weekly remote Fellowship Video Conferences, with alerts and reminders.
- An interactive back end EMR for the Doctor to assess, advice, and provide guidance and directives to patient on a routine basis.
This proprietary, interactive platform is uniquely designed to bring together counseling and technology services to connect patients and their families with high-level addiction professionals. It’s a 24/7 solution to addiction treatment that is private, HIPPA-compliant and supported by state-of-the-art technology, including an interactive EMR.
How The Manage Addiction Lifeline Works
This new HIPPAA/HITECH compliant platform, the Manage Addiction Lifeline, engages the patient and his/her family by providing live, private interventions that emulate the power of in-person therapy and counseling. The system supports these interventions with appointment-based program delivery, alerts and reminders and on-demand scheduling. In addition, there is a full 12-week program of tried and tested curriculum, empowerment tools, such as interactive life map journaling trackers, and live group fellowship meetings.
Group fellowship sessions, run by trained counselors, will be especially effective at reducing the social stigma attached to having lost control of life due to substance abuse. The presence of other group members, who acknowledge having similar problems, can be therapeutic and provide peer support, which is helpful in developing alternative methods of maintaining abstinence
Research suggests that online counseling has an advantage over in-person therapy, because the client is more at ease and less intimidated than in traditional settings. Honesty and openness come more easily to patients able to have treatment in the privacy of their own homes – our technology provides multiple levels of protection, so patients feel secure enough to reveal their innermost thoughts and feelings and able to more comfortably discuss difficult emotions and experiences. In addition, online counseling has shown to be effective for clients who have difficulty reaching their appointments.
The Manage Addiction Lifeline also provides the monitoring of individual data, including all EMR, required to support ongoing modifications to the product offerings and protocols to further improve the outcomes of this population. In addition, data accessibility and system performance have been optimized to power a mobile experience devoid of geographic limitations.
Rajiv Juneja, M.D., M.S. The Doctor who created The Manage Addiction Lifeline
Manage Addiction Lifeline’s content, methodologies and protocols were created by Dr. Rajiv Juneja, M.D., M.S., who is triple board certified in adult psychiatry and addiction medicine. He is a graduate fellow of Dr. Andrew Weil’s Arizona Center for Integrative Medicine at the University of Arizona. Dr. Raj practices adult psychiatry addiction psychiatry and integrative psychiatry in New York, New Jersey, and Connecticut. Dr. Raj is also part of the Ocean County, NJ Opiate Task Force, dedicated to reducing the impact of addiction in youth, in an area where opioid addiction is at an all-time high.
Opioid addiction is among the most frightening health crises our country has faced. It’s a problem that crosses all classes, that affects all types of people, from all walks of life. The category of opiate drugs includes prescription painkillers and heroin – and the first all too often leads to the latter. In one study, researchers found that more than half of prescription drug addicts started with a legal prescription for a painkiller they legitimately needed. More than half of opiate addicts are women. Most are affluent, educated professionals.
Dr. Raj believes that medication-assisted treatment (MAT) along with dynamic psychotherapy is at the core of a successful outcome. The major goals of his treatment are to 1) prevent overdose deaths and 2) help lead the addict back to a purpose-driven life free from drugs and alcohol. MAT allows the opioid addict to successfully deal with the intense cravings and withdrawals that last for weeks, even months, after the initial step of abstinence is taken. Therapy helps patients become aware of psychological conflicts and supports the development of more adaptive coping mechanisms and healthier methods of maintaining abstinence. His treatment plan is tailored to a person’s addiction and his or her individual needs.
Dr. Raj understands that there have been major advances in online counseling, which has been around for the past 40 years. The government and the mental health industry have been slow to accept the wide spread use of online counseling. Recently, however, the use of online counseling has been validated by the US Federal government and most states. Reimbursement of online therapy has grown dramatically in the last few years, as third-party payers find that providing outpatient video treatment services is not only less expensive than hospitalization (even brief hospitalization) but also more effective. In addition, over 20 states now mandate reimbursement for video telemental health services at the same rate as face-to-face therapy, and many more states have legislation moving toward a vote.
The Manage Addiction Lifeline offers a high performing, richly featured and tightly secured telepsychiatry application powered by high quality care, and the specific features of the Dr. Raj, 12-unit program.